Director / Editor: Victor Teboul, Ph.D.

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La publicité inclusive, un enjeu aussi bien sociétal qu’économique

(French version only)

By Jamel Khenfer, Associate Professor of Marketing, Excelia
Conor Henderson, Associate Professor of Marketing, Judy and Hugh Oliphant Research Scholar, Lundquist College of Business, University of Oregon
Marc Mazodier, Professor of marketing, ESSEC

Une étude menée aux États-Unis et dans les Émirats arabes unis confirme la perception positive des consommateurs vis-à-vis des publicités mettant en scène des minorités.

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