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Director / Editor: Victor Teboul, Ph.D.
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Idylle Taylor Swift–Travis Kelce : cinq leçons de marketing en cinq chansons

(French version only)
By Angeline Close Scheinbaum, Dan Duncan Endowed Professor of Sports Marketing.Associate Professor of Marketing, Clemson University
Que Taylor Swift vive une idylle avec une star de football américain, c’est une aubaine pour la NFL afin de garnir les tribunes de nouveaux fans !La Conversation


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