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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Apple, Disney and other big brands are pulling X ads – why Elon Musk's latest 'firestorm' could bring down the company

By Denitsa Dineva, Senior Lecturer (Associate Professor) in Marketing and Strategy, Cardiff University

Research explains how to handle the kind of online ‘firestorm’ that X (formerly Twitter) owner Elon Musk is currently experiencing.

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