Fast fashion's waste problem could be solved by recycled textiles but brands need to help boost production

By Quynh Do Nhu, Assistant Professor in Logistics and Supply Chain Management, Lancaster University
Mark Stevenson, Professor of Operations Management, Lancaster University

Earlier this year, fast fashion retailer Zara released its first womenswear collection made of recycled poly-cotton textile waste. The collection is available for sale in 11 countries, helping clothing made of blended textile waste reach the mass market.

The collection came about after Zara’s parent company Inditex invested…

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