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AI can replicate human creativity in two key ways – but falls apart when asked to produce something truly new

By Chloe Preece, Associate Professor in Marketing, ESCP Business School
Hafize Çelik, PhD candidate in management, University of Bath
AI is starting to make us doubt whether humans have a monopoly on creativity. Two scholars argue AI’s use scenarios may be endless but that they require another form of creativity: curation.The Conversation

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