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Director / Editor: Victor Teboul, Ph.D.
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Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

The marketing tricks that have kept Barbie's brand alive for over 60 years

By Sameer Hosany, Professor of Marketing, Royal Holloway University of London
A branding expert explains how this iconic but controversial doll has gone from teenage reject to movie star in 64 years.The Conversation


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