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Why Big Tobacco's attempts to rehabilitate its image are so dangerous

By Benoît Gomis, Sessional Lecturer, Munk School of Global Affairs and Public Policy, University of Toronto
Jillian Kohler, Professor, Faculty of Pharmacy, University of Toronto
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Big Tobacco’s efforts to rehabilitate its image should not go unchallenged because the tobacco industry’s goal remains advancing corporate profit at the expense of public health.The Conversation

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