Gifts of Christmas past: buy secondhand to give your loved ones the gift of nostalgia and imagination

By Omar Khaled Abdelrahman, Lecturer, University of Huddersfield
Claire McCamley, Senior Lecturer in marketing, University of Huddersfield

Christmas is a period for celebrating our relationships with family and friends – a time filled with nostalgia and sentimentality. Of course for many people it’s also a time of conspicuous consumption, even if this year in the face of a cost-of-living crisis, spending is expected to fall. But in times of uncertainty and anxiety for the future, feelings of nostalgia often come to the fore as people…

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