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Gifts of Christmas past: buy secondhand to give your loved ones the gift of nostalgia and imagination

By Omar Khaled Abdelrahman, Lecturer, University of Huddersfield
Claire McCamley, Senior Lecturer in marketing, University of Huddersfield
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Christmas is a period for celebrating our relationships with family and friends – a time filled with nostalgia and sentimentality. Of course for many people it’s also a time of conspicuous consumption, even if this year in the face of a cost-of-living crisis, spending is expected to fall. But in times of uncertainty and anxiety for the future, feelings of nostalgia often come to the fore as people…The Conversation

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