Black Friday: so many online returns end up in landfill – here's what needs to happen to change that

By Erica E.F. Ballantyne, Senior Lecturer in Operations and Supply Chain Management, University of Sheffield
Jonathan Gorst, Principal Lecturer in Supply Chain Management and Deputy Head of Department of Management, Sheffield Hallam University

Two of the busiest online shopping days of the year are upon us. In the middle of a cost-of-living crisis and recession, retailers will be desperately hoping that shoppers take advantage of discounts on Black Friday and Cyber Monday to bump up annual sales figures.

While this would boost a sector that has yet…

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