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Luxe : l’achat de contrefaçon n’est pas qu’une question de prix

(French version only)

By Aurore Bardey, Associate Professor in Marketing, Burgundy School of Business
Patrice Piccardi, Director Msc Luxury Management & Innovation, Burgundy School of Business

Selon un travail de recherche, certains acheteurs de faux produits justifient leur acte comme une réponse aux pratiques des acteurs du luxe qu’ils considèrent non éthiques.

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~	Conference, Oct. 16, 2024. The War Against the Past: Fighting for our History