Director / Editor: Victor Teboul, Ph.D.

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Est-on vraiment plus en sécurité dans une grosse voiture ?

(French version only)

By Bart Claus, Assistant professor of marketing, IÉSEG School of Management
Luk Warlop, Professor of Marketing, BI Norwegian Business School

Une étude montre que les conducteurs des véhicules les plus imposants tendent à prendre plus de risques au volant – mais aussi hors de la route.

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~	Conference, Oct. 16, 2024. The War Against the Past: Fighting for our History