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Fast fashion: why your online returns may end up in landfill – and what can be done about it

By Patsy Perry, Reader in Fashion Marketing, Manchester Metropolitan University
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Fashion has a notorious environmental footprint, accounting for up to 10% of global carbon dioxide output. This is exacerbated by a fast fashion business model which encourages the frequent purchase of low-priced and non-durable items.

Around 30% of online purchases are subsequently returned, much of which goes to landfill. In 2020, an estimated 2.6…The Conversation

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