Director / Editor: Victor Teboul, Ph.D.
Looking inside ourselves and out at the world
Independent and neutral with regard to all political and religious orientations,® aims to promote awareness of the major democratic principles on which tolerance is based.

Market research is essential for entrepreneurs who want their businesses to succeed

By Philippe Massiera, Professeur agrégé en Marketing Management, Université du Québec à Montréal (UQAM)
Share this article
According to the U.S. research and consulting firm CB Insights, most entrepreneurs fail because they lack sufficient financing. The second reason they fail is because the market for their product is too small.

Yet many entrepreneurs and coaching professionals continue to reject the market research phase in favour of a “fail fast, pivot quickly” approach. Launching companies this way — even if it means having to adapt to customer feedback later — is very trendy, especially in the world of…The Conversation

Read complete article

© The Conversation -
Subscribe to

Follow us on ...
Facebook Twitter