Tolerance.ca
Director / Editor: Victor Teboul, Ph.D.
Looking inside ourselves and out at the world
Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Apple, Lego, Playmobil… comment des marques sauvent parfois des vies

(French version only)
By Gregorio Fuschillo, Professeur Associé de marketing, Kedge Business School
Bernard Cova, Enseignant-chercheur en marketing et sociologie de la consommation, Kedge Business School
Julien Cayla, Professor of Marketing and Consumer Research, Nanyang Technological University
Share this article
Lorsqu’un individu traverse une épreuve, il se raccroche souvent à ce qu’il peut pour se reconstruire. Le fan s’appuiera lui parfois sur une marque.La Conversation


Read complete article

© The Conversation -


Follow us on ...
Facebook Twitter