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Director / Editor: Victor Teboul, Ph.D.
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Halsey's record label won't release a new song until it goes viral on TikTok. Is this the future of the music industry?

By D. Bondy Valdovinos Kaye, Lecturer, Queensland University of Technology
On Sunday, popular American singer-songwriter Halsey shared a video calling out their label for demanding a viral TikTok before releasing a new song. The video went viral.The Conversation


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