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Three ways for Sony to avoid getting left behind by Microsoft

By Hamza Mudassir, Visiting Fellow in Strategy, Cambridge Judge Business School
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Sony has had a rough few days. The Japanese tech giant has lost a whopping US$14 billion (£10 billion), or about 9% of its total value, since rival Microsoft’s announcement that it is purchasing popular videogames maker Activision Blizzard for nearly US$70 billion.

While some of Sony’s loss is arguably due to short-term panic selling across the wider market, the company is clearly in a corner. PlayStation is Sony’s largest,


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