Director / Editor: Victor Teboul, Ph.D.

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How Microsoft's Activision Blizzard takeover will drive metaverse gaming into the mass market

By Theo Tzanidis, Senior Lecturer in Digital Marketing, University of the West of Scotland
Matthew Frew, Senior Lecturer in Enterprise and Transformational Technologies, University of the West of Scotland

Activision’s big titles have led the way in getting us used to virtual worlds. Making them VR will be a gamechanger.

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