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Amazon and Tesco's checkout-free stores are a niche idea that won't save the high street

By Kokho Jason Sit, Senior Lecturer in Marketing, University of Portsmouth
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There have never been so many different ways to shop for groceries. The biggest chains offer customers a choice of vast superstores, smaller branches, and online options to buy from home.

Now some of the UK’s best known supermarkets are experimenting with checkout-free stores. Following Amazon’s lead (it launched in London in March 2021), Sainsbury’s (Pick & Go) and Tesco (GetGo) have recently opened branches which offer a streamlined shopping experience.

The stores are kitted…The Conversation


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