Love it or hate it, TikTok is changing the music industry
By Kai Riemer, Professor of Information Technology and Organisation, University of Sydney
Sandra Peter, Director, Sydney Business Insights, University of Sydney
Creator culture on TikTok is changing the way hits are made, how music is promoted, and how the world discovers music, even for those artists who choose not to engage with it.
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© The Conversation
- Wednesday, December 1st 2021