Dark side of Black Friday: the major drawbacks with this shopping bonanza

By Sarah Schiffling, Senior Lecturer in Supply Chain Management, Liverpool John Moores University
Nikolaos Valantasis Kanellos, Lecturer in Logistics, Technological University Dublin

Black Friday is upon us again. It’s one of the biggest shopping events of the year, although there are mixed signals about how successful it is likely to be in 2021. One recent study found that only a third of consumers plan to take part. The financial strain of COVID-19 is still evident, and inflation running at its highest level in a decade.

All the same, consumer…

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