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'Let's Go Brandon' and the linguistic jiujitsu of American politics

By Roger J. Kreuz, Associate Dean and Professor of Psychology, University of Memphis
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During an interview with NASCAR driver Brandon Brown on Oct. 2, 2021, NBC sportscaster Kelli Stavast made a curious observation. She reported that Talladega Superspeedway spectators were chanting “Let’s go Brandon” to celebrate the racing driver’s first Xfinity Series win.

In reality, however, the crowd was shouting a very different phrase: “F–k…The Conversation


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