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What Paul McCartney's 'The Lyrics' can teach us about harnessing our creativity

By Edward Wasserman, Professor of Experimental Psychology, University of Iowa
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In his new book “The Lyrics,” Paul McCartney divulges the origins of 154 of his most significant and enduring songs.

Although each song’s provenance is unique, the compendium is an unprecedented resource for those hoping to better understand both McCartney’s own creative process, and, more broadly, the human creative process.

As a behavioral scientist, I’ve tried to do just that in my own research…The Conversation

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