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Smells like witch spirit: How the ancient world’s scented sorceresses influence ideas about magic today

By Britta Ager, Assistant Professor of Classics, Arizona State University
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Most perfume ads suggest that the right scent can make you sexy, alluring and successful. A blend by Black Phoenix Alchemy Labs, meanwhile, offers to make you smell like Hecate, the three-faced Greek goddess of witchcraft.

As a classics scholar who studies both magic and the senses in the ancient world, this idea of a witch-inspired perfume fascinates me – and “Hecate” is just one of many magic-inspired…


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