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A good job for robots, found – dealing with our embarrassing problems

By Valentina Pitardi, Lecturer in Marketing, University of Surrey
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Many TV shows have a scene where a customer attempts to buy a potentially embarrassing product – a pornographic magazine perhaps or a diarrhoea treatment – only to have the assistant loudly check the price or ask questions for other people to hear.

Situations like this do happen in pharmacies and other shops. And they tend to make people squirm. But, what if they could interact with a robot instead of a human employee? In our recent research my colleagues and I found the use…


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