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How Netflix affects what we watch and who we are -- and it's not just the algorithm

By David Beer, Professor of Sociology, University of York

Netflix’s dystopian Korean drama Squid Game has become the streaming platform’s biggest-ever series launch, with 111 million viewers watching at least two minutes of an episode.

Out of the thousands of programmes available on Netflix globally, how did so many people end up watching the same show? The easy answer is an algorithm – a computer program that offers us personalised…

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