Tolerance.ca
Director / Editor: Victor Teboul, Ph.D.
Looking inside ourselves and out at the world
Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

Le marketing sensoriel et les objets connectés, nouveaux atouts des hôteliers

(French version only)
By Jean-Eric Pelet, Enseignant vacataire en marketing et systèmes di'information, EBS Paris
Basma Taieb, Enseignante-chercheuse en marketing digital , Pôle Léonard de Vinci – UGEI
Erhard Lick, Associate Professor of Marketing, Communication & Business Sales, ESCE International Business School
Share this article
Les technologies permettent de concevoir des expériences surprenantes et personnalisées grâce à la stimulation des cinq sens, renforçant ainsi l’attachement et la fidélité des clients.La Conversation


Read complete article

© The Conversation -


Follow us on ...
Facebook Twitter