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Director / Editor: Victor Teboul, Ph.D.
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Five steps for Nigeria's athletes to build personal brands

By Emmanuel Mogaji, Senior Lecturer in Advertising and Marketing Communications, University of Greenwich
The Tokyo 2020 Olympics have come and gone. The games always motivate some young people to get into sports. But while there is glamour attached to sports participation, there are also well documented challenges with regard to administration and fundingThe Conversation


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