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Forceful vaccine messages backfire with holdouts – how can it be done better?

By S. Shyam Sundar, James P. Jimirro Professor of Media Effects & Co-Director, Media Effects Research Laboratory, Penn State
Subtly shifting the crafting and delivery of public health messaging on COVID-19 vaccines could go a long way toward persuading many of the unvaccinated to get the shot.The Conversation


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