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The rise of COVID 'snowclones' – the mother of all linguistic phrases

By David Tizón Couto, Investigador Distinguido en el departamento de Filología Inglesa, Francesa y Alemana // Honorary Research Fellow at the Dept. of English, French and German, Universidade de Vigo
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More than clichés for lazy journalists, ‘snowclones’ are creative devices that have helped people digest the shock of the pandemic a little better.


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