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Alt goes mainstream: how surfing, skateboarding, BMX and sport climbing became Olympic events

By Holly Thorpe, Professor in Sociology of Sport and Physical Culture, University of Waikato
Belinda Wheaton, Professor, University of Waikato
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The inclusion of new action sports can offend Olympic traditionalists and outsiders alike. But it's part of a long-term strategy to keep the games relevant and appealing to younger fans.


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