Alt goes mainstream: how surfing, skateboarding, BMX and sport climbing became Olympic events
By Holly Thorpe, Professor in Sociology of Sport and Physical Culture, University of Waikato
Belinda Wheaton, Professor, University of Waikato
The inclusion of new action sports can offend Olympic traditionalists and outsiders alike. But it's part of a long-term strategy to keep the games relevant and appealing to younger fans.
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- Sunday, July 18, 2021