Apple's Siri is no longer a woman by default, but is this really a win for feminism?

By Eleonore Fournier-Tombs, Adjunct Professor, Accountable AI, L’Université d’Ottawa/University of Ottawa

As of March 31, 2021, when Apple released the iOs 14.5 beta update to its operating system, Siri no longer defaults to a female voice when using American English. Users must now choose between two male and two female voices when enabling the voice assistant. This move could be interpreted as a response to the backlash against the gender bias embodied by Siri

But how meaningful is this change really?

Siri has…

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