Director / Editor: Victor Teboul, Ph.D.

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La révolution neuroscientifique bouleversera aussi la relation client

(French version only)

By Anne-Sophie Bayle-Tourtoulou, Professeur associé de marketing, HEC Paris Business School
Michel Badoc, Professeur émérite en marketing, HEC Paris Business School

Les nouvelles connaissances sur le consommateur inspirent des pratiques commerciales misant sur la sensorialité des boutiques et des sites Internet, ce qui pose des questions éthiques.

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