Multinationals don't approach investing in Africa the same way: the differences matter

By Colin David Reddy, Senior Lecturer: Business Management, University of Johannesburg
Ralph Hamann, Professor, University of Cape Town

There are growing expectations across the world for companies to show their commitment to corporate social responsibility (CSR). This is especially so for large multinational companies. Their size, influence and geographic spread make such responsibility all the more important.

But, in reality, how do multinationals respond both to global norms and diverse local expectations?

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