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Eight ways to make your climate change social media posts matter – from a communication expert

By Thora Tenbrink, Professor of Linguistics, Bangor University

Social media gives everyone the opportunity to argue with the world. So if you want to persuade people about the need to tackle climate change and how we should do it, social media is a pretty good place to start. Many people clearly think so: environmentally conscious Instagram hashtags like #zerowaste boast 4 million posts and counting.

But how do you get your posts about climate change to cut through…

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