Euro 2020: football's promotion of unhealthy consumption must end

By Robin Ireland, PhD Candidate, Commercial Determinants of Health in Sport, University of Glasgow
Christopher Bunn, Lecturer in Sociology, University of Glasgow

The Euros are here – Europe’s festival of football, featuring some of the best players on the planet in peak physical condition. Yet alongside this spectacle runs a carnival of corporate advertising – often marketing unhealthy products such as alcohol, junk food and gambling apps.

How is it that a showcase for health and fitness became so saturated with unhealthy messages? As Gareth Southgate has said, the tournament…

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