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Euro 2020: football's promotion of unhealthy consumption must end

By Robin Ireland, PhD Candidate, Commercial Determinants of Health in Sport, University of Glasgow
Christopher Bunn, Lecturer in Sociology, University of Glasgow
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The Euros are here – Europe’s festival of football, featuring some of the best players on the planet in peak physical condition. Yet alongside this spectacle runs a carnival of corporate advertising – often marketing unhealthy products such as alcohol, junk food and gambling apps.

How is it that a showcase for health and fitness became so saturated with unhealthy messages? As Gareth Southgate has said, the tournament…


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