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Rapid delivery grocery apps have flourished during the pandemic – but will they permanently change how we shop?

By Janina Steinmetz, Senior Lecturer in Marketing, Cass Business School, City, University of London
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Billions of dollars are flowing to support companies you may never have heard of – startups with memorable names like Zapp, Deliveroo, Getir and Gorillas. These speedy delivery companies have become the go-to for many grocery shoppers trying to avoid busy supermarkets during the pandemic, and have caught the eyes of venture capitalists.

Investors have closed…

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