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Rapid delivery grocery apps have flourished during the pandemic – but will they permanently change how we shop?

By Janina Steinmetz, Senior Lecturer in Marketing, Cass Business School, City, University of London

Billions of dollars are flowing to support companies you may never have heard of – startups with memorable names like Zapp, Deliveroo, Getir and Gorillas. These speedy delivery companies have become the go-to for many grocery shoppers trying to avoid busy supermarkets during the pandemic, and have caught the eyes of venture capitalists.

Investors have closed…

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