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Decoding the music masterpieces: how Carmina Burana, based on Benedictine poems, travelled from Bavaria to a beer ad

By Peter Tregear, Principal Fellow, The University of Melbourne
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Premiering in 1937 in Frankfurt during the Third Reich, there is a ritualistic force to Carl Orff's Carmina Burana. This makes it a guilty pleasure for some and perfect fodder for ad jingles.


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