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Shopping anxiety after COVID: a simple piece of tech could help lure customers back to high streets

By Eleonora Pantano, Senior Lecturer in Marketing, University of Bristol
Daniele Scarpi, Associate Professor of Marketing, Università di Bologna
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As lockdown restrictions ease and shops reopen in Britain, the issue of whether enough customers will feel sufficiently confident to return to the high street has become a worry for a number of retailers. Although anxiety existed before the pandemic, (up to 5% of the UK population is affected by a general anxiety disorder), worries about contracting COVID-19 are leading to new concerns while the uncertainty continues. One issue that…

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