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More than 1 in 3 New Zealanders remain hesitant or sceptical about COVID-19 vaccines. Here's how to reach them

By Jagadish Thaker, Senior Lecturer, School of Communication, Journalism and Marketing, Massey University
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As New Zealand prepares to roll out COVID-19 vaccines to the general population, health authorities will need to reach those who remain hesitant through information sources they trust.

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