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Director / Editor: Victor Teboul, Ph.D.
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NZ's smoking rates dropped dramatically thanks to a hard-hitting campaign. Could we do the same to bring emissions down?

By Caroline Shaw, Senior Lecturer in Public Health, University of Otago
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New Zealand's anti-smoking campaign used all levers, from taxation to advertising bans and smoke-free environments, to change behaviour. We need a similar approach to decarbonise transport.


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