Digital localism: A pandemic-fuelled response to the tech giants?

By Myriam Ertz, Professeure adjointe en marketing, responsable du LaboNFC, Université du Québec à Chicoutimi (UQAC)
Damien Hallegatte, Associate professor, Université du Québec à Chicoutimi (UQAC)
Imen Latrous, Associate professor, Université du Québec à Chicoutimi (UQAC)
Julien Bousquet, Professeur titulaire, Université du Québec à Chicoutimi (UQAC)

The COVID-19 pandemic has seen a rise in digital localism — consumers using online local sites to buy and supply goods. Do platforms born during COVID-19 have a chance of survival?

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