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Trump's Twitter feed shows 'arc of the hero,' from savior to showdown

By Ronald Hill, Professor of Marketing, American University Kogod School of Business
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The Research Brief is a short take about interesting academic work.

The big idea

I’ve analyzed over 30,000 tweets from Donald Trump’s Twitter feed from January 2015 to December 2020. They show Trump following a “hero’s journey,” from presenting himself as a savior as he first announced his candidacy for president to his post-election fight and showdown with his perceived enemies.

My paper, which is currently…

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