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Home Shopping Networks Refine Their Pitch to Stay Alive

HSN, once known as the Home Shopping Network, is getting an image makeover. A U.S. television network where shoppers can buy everything from electronics to kitchen gadgets, HSN is overhauling its lineup to offer more beauty products while adding streamed video content to win over shoppers without cable TV. A division of Qurate Retail Group, the network is facing growing competition from Amazon and Evine Live for consumers like 24-year-old Erin Bounds, who regard buying products through...

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