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To Engage Customers, Smart Mirrors Take Cues from Social Media

Call it the Snapchat effect. Some high-tech mirrors out there are borrowing from the social media giant, which offers face “lenses” to decorate selfies shared among its users. Instead of putting dog ears or sparkly rainbow tongues on photos, popular on Snapchat, these mirrors allow consumers to apply virtual lipstick shades, eyeglasses and earrings. And they’re gaining popularity among retailers who want to lure shoppers back into stores. “Virtual try-on offers people the ability...

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