Tolerance.ca
Director / Editor: Victor Teboul, Ph.D.
Looking inside ourselves and out at the world
Independent and neutral with regard to all political and religious orientations, Tolerance.ca® aims to promote awareness of the major democratic principles on which tolerance is based.

How Kellogg Worked with 'Independent Experts' to Tout Cereal

On its website, Kellogg touted a "Breakfast Council'' of "independent experts'' who helped guide the company's nutritional efforts.   Nowhere did it say this: The maker of Froot Loops paid the council members and fed them talking points, according to a copy of a contract and emails obtained by The Associated Press.   The company paid the experts an average of $13,000 a year, prohibited them from offering media services for products...

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