Director / Editor: Victor Teboul, Ph.D.
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For Pennsylvania Pollster Your Opinion is Everything

The building is completely anonymous - big, square and built with brick the color of milk chocolate. It sits in the middle of an industrial section in Allentown, Pennsylvania, a city that once hid the Liberty Bell from the British.  But inside are hundreds of telephone interviewers, conducting as many as 20 public opinion polls on subjects ranging from public health to consumer products to political candidates.   You might expect a big, chaotic room, but instead, it is...

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