Director / Editor: Victor Teboul, Ph.D.

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Chinese Goods Are Everywhere, But Brands Underperform

China is the world's biggest exporter, but Chinese companies are desperately struggling to ensure that their brands are visible in the international market place. So far they have relied on a price-cutting strategy instead of building trustworthy brands. But analysts say this strategy may not work at a time when China is going through an economic slowdown. A recently-released survey found that no Chinese company was included in the top 100 brands in Asia. Even within China,...

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