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Director / Editor: Victor Teboul, Ph.D.
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Chinese Brands Little Recognized in US, but Innovation Helping

Chinese brands are having a tough time gaining recognition in America. But recently, surveys have revealed positive trends that some analysts say could lead to broader American acceptance of Chinese-branded goods. In this latest installment of our series on What Americans think about China, reporter Michael Lipin looks at U.S. consumer attitudes toward China-made products - especially those representing Chinese brands, which are becoming more visible in American stores and popular...


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