‘You’re a 4 out of 10’: the troubling rise of AI appearance ratings

By Dawn Branley-Bell, Chartered Psychologist & Associate Professor of Digital Health & Wellbeing, Northumbria University, Newcastle

A teenager joins an online video chat. Within seconds, artificial intelligence analyses their face and gives them a score out of ten for “attractiveness”. They are compared in real time with another user who scores higher and is declared the winner. The game is live-streamed, and the audience ridicule the loser in the chat.

This is one example from a growing number of websites and apps that rate people’s faces – sometimes comparing users, identifying supposed flaws or recommending ways to improve their score.…

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