‘Kidfluencers’ are everywhere on social media. Should Australia consider the Netherlands’ proposed ban?

By Nipa Saha, Lecturer, Macquarie University

The Dutch government is considering making it illegal to use children under 16 in paid social media content. The government argues such online content featuring children – designed to sell goods to child consumers – is basically involving them in child labour.

With Australia’s under-16s social media ban in place and other countries – most recently the United Kingdom – following suit, would this be the next logical…

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